What makes a good lead when selling home improvements? My definition of a good lead is that they breathe, they own the home and they are lucid. Nothing else.

By effectively leveraging emotions during your sales presentation, you can amplify the customer’s desire for your product and significantly boost your closing rate. Here’s a breakdown of in home sales techniques that prioritize emotions to drive results.

Selling home improvements is all about asking the right questions and securing commitments, not just telling your customers what they should want. In this article, we’ll explore four essential home improvement sales tips that can help you increase your sales and boost your income. Be sure to read all the way through to get the full benefit of these tips.

Here are some tips on selling home improvements when one person wants it more than the other. The most common scenario in home improvement sales or in-home sales is that you're dealing with two people, usually a husband and wife. I don't want to sound like I'm stereotyping, but this is the most typical scenario.