I’ll Train You to Make More Money in In-Home Sales

Explore key lessons from home improvement sales training courses—why real closing starts before price and how to master pre-closing.

Learn how to improve close rate home improvement by building fast rapport, handling resistance, mirroring buyers, and educating—not pressuring—for consistent growth.

Home improvement sales training to master one-call closes: avoid early urgency, fix readiness, practice closes, and win when it counts.

Learn how to handle the “three estimates” objection using proven home improvement sales scripts that turn hesitation into confident yeses.

The key to closing in-home sales is to be able to isolate the sales objection to value or affordability. We will discuss the reasoning behind that and something that a lot of people miss when they do this.

One of the most essential home improvement sales closing techniques you need to master in a one-call close, or in most sales situations, is how to confidently ask for the order.

A one-call close is something that is an art and still done a lot today. A lot of people don’t like it, meaning either the salesperson (then you are in the wrong job) or the customer, because it conjures thoughts of the old-time siding salesperson or stereotyped used car salesperson – i.e., meaning just annoying high pressure with no integrity. It’s what the amateurs, or what I call the neanderthal type of salespeople, do when they try to one-call close. However, if it’s done right, it can be professional, have integrity, and be a pleasant experience for the customer.

Are your turning objections that don’t really exist when doing home improvement sales? After being in this business for over 35 years one thing that I notice is that salespeople create more work than they have to when closing home improvement sales. They are the reasons sales closing is so hard. They are not the customer, which is the biggest obstacle to them making sales.

From being in this business for over 35 years and being in 16,000 homes here are four common mistakes in closing that I see sales people make over and over that cost them a lot of money. Please watch until the end to see all four.