Home Improvement Sales Training

Welcome to the ultimate resource for mastering in-home sales. If you’re selling home improvements— from HVAC and windows to flooring, or remodeling—you’ve found your home. This blog is devoted to the true sales people who knock on a strangers doors from dusk until dawn and ask them to spend thousands of dollars 2 hours later.

With over 35 years of experience and more than 16,000 in-home visits under my belt, I’ve tested and perfected the techniques that turn good salespeople into top earners. This is for the elite—the ones who sit face-to-face with clients, not hiding behind screens, and help them invest in their homes and their future.

If you’re ready to make more sales, have more fun, and become the best in the business, you’re in the right place. Let’s get started!

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See My In-Home Sales Course

If the tips in this blog are helpful, imagine what a full training program can do! My online training program is designed to help you succeed and save the time it took me 35 years and being in 16,000 home to figure out. Find Out More and Start Making The Money You Deserve!

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Sales Techniques

Closing Techniques

Commission Sales Tips

Success in Sales

Home Improvement Sales Tips

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How to Effectively Use Features and Benefits in Home Improvement Sales

In selling features and benefits home improvement sales, it’s crucial to understand the distinction: features describe what a product is, while benefits explain what it means to the customer. Most importantly, features don’t sell—benefits do.

The Real Reason You Can't Close Home Improvement Sales (It's Not Your Close)

Commission sales only pays for results. Are you doing in home sales like selling home improvements and consistently hearing and not being able to overcome things like we need time to think about it, we’re still just looking around, we want to see what else is out there and things like that? You keep working on your close but it’s not working. That may be because you are missing the biggest objection of all.

Asking for the Order in Home Improvement Sales

One of the most essential home improvement sales closing techniques you need to master in a one-call close, or in most sales situations, is how to confidently ask for the order.

Home Improvement Sales: They Said “Next Year” — I Closed Them

So you do in home sales like selling home improvements and when you walk in the home and the first thing you hear is “Well we aren’t planning on doing anything until next year or for a couple of years” and you think, another waste of time.

Work Harder on Yourself Than You Do on the Job to Win at Home Improvement Sales

One of the key qualities that all successful home improvement salespeople—and successful people in general—possess is a commitment to self-improvement. They are always striving to get better. Tony Robbins calls this CANI: Constant and Never-Ending Improvement. This concept, known as Kaizen in Japanese, is embraced by successful companies worldwide. By applying this approach, I’ve been able to make more money in home improvement sales, turning my journey from struggling to thriving. Self-improvement is truly the key to success.

How To Avoid Sticker Shock in Home Improvement Sales

The most important concept to understand when it comes to selling is that what the customer thinks something should cost is based on information they've gotten. In other words, prices are a perception created by information the customer's received.

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